The While
Stockholm, AB, Sweden
About
Energized and inspired after the <a href="spotify:artist:3Zdqisea5g5Gu6jcB7VLcJ" data-name="Popsicle">Popsicle</a> reunion show in the summer of 2023, singer and guitarist Fredrik Norberg, who for the last few years has focused on his Swedish pop project <a href="spotify:artist:7LHAI9LG4GuueNk7NFhEoQ" data-name="Bergen">Bergen</a>, wrote a couple of new indie pop songs reminiscent of his old 90s band. With no band to play them, he contacted <a href="spotify:artist:5QpGlgf8AIK97RzAuhOeRv" data-name="The Genuine Fakes">The Genuine Fakes</a> (whose frontman Johan Bergqvist had joined the Popsicle reunion as guitarist/backup singer) and asked if they would be interested in joining him to form a new project. Being huge fans of Popsicle (even naming their band after Fredrik-penned <a href="spotify:track:6UNZHyckwCUGujHsKoxORI" data-name="Genuin Fake">Genuin Fake</a>) they didn’t need much convincing. After the first rehearsal just before Christmas, it was clear that this musical union was a great match, and over the course of the next couple of months a whole album’s worth of songs had been written. The first single "Flicking Through" was released in spring 2024, and throughout the year they've put out a steady stream of singles. You can look forward to more songs in 2025.
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