NIKI DEMAR
Los Angeles, California, United States
About
A true music-meets-internet hybrid, DEMAR has spent over a decade growing up online. Before her music career, she was widely known as one half of the YouTube duo Niki and Gabi, which she ran alongside her twin sister for 10 years, building a following of over 10 million subscribers. Born and raised Catholic in a small town in Pennsylvania, DEMAR contrasts the ideals of what others expected her to become. As a queer artist, she uses her music to push the boundaries of her past, embrace self-discovery, and find joy in the chaos of painful moments.
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