In The Afterglow

Vancouver, British Columbia, Canada

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In The Afterglow creates soundscapes that feel like being embraced by warm, lingering light. The shoegaze and dreampop project of British-Canadian producer Alfred Hermida weaves ethereal melodies with shimmering distortion, drawing inspiration from pioneers like My Bloody Valentine and Slowdive. As one of the first artists to fully integrate AI into the creative process, Hermida harnesses AI tools to craft atmospheric compositions that seamlessly blend human emotion with machine intelligence. The result is groundbreaking: a sound that honours shoegaze traditions while pushing its boundaries through innovative AI collaboration, creating deeply resonant, introspective music that bridges past and future. • Shoegazer Sanctuary Radio: “Like skydiving into a cloud of beautiful ethereal melody.” • Introverted Disco: "A melancholic dreamscape that lingers long after the last note fades." • Indie Rock Blog: “A sublime harmony where human emotion meets algorithmic precision.” • Static Sounds Club (DJ Marky Anderson): “A project that feels destined to become something special. Get in on the ground floor.” • Musicearshot: “A swirling maelstrom of guitars, ambient soundscapes, and whispered, almost ghost-like vocal delivery.” • De Ochtendschijn: “Old-world dream-pop elegance with the subtle pulse of AI innovation, hinting at the future without ever losing sight of the past."

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